"For the Seripafer Group, being sustainable is a priority"
At Grupo Seripafer they are experts in the design, development and manufacture of packaging and POS. They create pieces designed 100% to measure from the philosophy of ecodesign, such as ECOLOVE, a packaging that takes innovation, heart and continuous improvement into account.
What position does the Seripafer Group currently have in the packaging sector?
With more than 35 years of experience, at Grupo Seripafer we are experts in the design and manufacture of personalized packaging.
Each of our containers are born from a unique project, made entirely to measure.
We work under the concept of ecodesign from the beginning. Both in functionality and optimization and materials, so that the virtues of the products are highlighted from the packaging itself.
We actively work for various sectors such as: cosmetics, perfumery, pharmacy and parapharmacy, food, confectionery, wines, spirits, cavas, air fresheners, and products for the home and textiles.
Among the sectors for which you work, which has the highest percentage?
In such a competitive world, any of the sectors mentioned above is concerned with improving the design of its packaging in every way.
But if we had to highlight any of them, without a doubt, sectors such as perfumery, cosmetics and food are the most active in innovation.
There are already many brands that have taken care to make their packaging more sustainable and more efficient in transport; reducing carbon footprint and recycling.
How can packaging design be decisive in the success of a product's sales?
Now packaging not only protects the product, but also communicates its purpose and values. As consumers are increasingly faced with different varieties of products with similar characteristics, packaging undoubtedly plays a fundamental and determining role in standing out on the shelf and attracting their attention.
It is that first face-to-face meeting where packaging will be a key element in the final purchase decision.
What response is ECOLOVE getting? What are its main characteristics?
ECOLOVE was born from the creation of a packaging that keeps innovation, heart and continuous improvement in mind.
Innovation, incorporating the latest technology; the heart, looking for alternatives and new, increasingly sustainable materials, and continuous improvement, betting on the most premium finishes and with less impact.
Packaging with results of a high degree of
quality and differentiation, which will be the fundamental element in the positioning, and will create a perfect and ideal communication of the
product.
The circular economy is a strategic point for Grupo Seripafer. What does your 2023 Sustainability Plan consist of?
In guaranteeing the main functions to protect the content, preserve it and ensure its traceability. Be honest with the consumer and with the information we share in the designs.
Validate the certificates and inform about the
percentages.
What certifications do they have?
We work to improve our environmental commitment; For this reason, we use 100% recycled and recyclable materials, cardboard and cardboard under FSC® certification, and materials that come from organic waste. We belong to ECOVADIS, which helps us to continuously improve our CSR and Sustainability standards, always trying to achieve excellence.
What does sustainability mean for Grupo Seripafer?
During the last decades it has become clear that we need a new economic model that guarantees a fairer balance at the social level and that has a limited impact on the environment.
With an eye on that objective, for Grupo Seripafer being sustainable is a priority.
The heart of our materials is kind to the planet.
What do they mean when they talk about experiential packaging?
Packaging is the key ally to innovate, connect with the buyer, create a brand image and, above all, motivate sales. Creating an experience through the differentiation of packaging on the shelf is the purpose that we share with our clients' projects.
The art of storytelling also encompasses the universe of packaging, since it has become a way of communicating emotions, experiences, feelings, and desires to consumers in order to attract them and enhance interaction with brands.
Through storytelling in packaging, companies connect with their potential customers, facilitating the identification of their products and brands, achieving long-term attraction and loyalty.
What projects are they working on?
We are traveling to different fairs in the sector to learn about the materials and productive advances in sustainability.
We are also adapting our facilities with the most advanced technology. Basing our productions on ecodesign.
Likewise, we are adapting the production processes to the canons of sustainability. The trend is undoubtedly focused on sustainability, where premium and special finishes are also increasingly in demand.
ECOLOVE pays attention to details and evolves with the changes. It advances along with the new guidelines and this is how we show it to our clients.
What materials, finishes and textures are the most in demand for sustainable premium packaging?
Finishes for differentiation such as stamping, glossy varnishes, reliefs, textures, embossing... and everything that will make the product stand out on the shelf at first glance.
"Less is more" continues to be the trend in sustainability and finishes, where Premium results are also achieved with special details.
In what way are they favoring a more sustainable production?
The transformation of packaging in the sectors is taking place thanks to the change in the mentality of consumers.
The simplicity in the packaging and in the materials produce a lower impact on the environment, in addition to facilitating its recycling.
Packaging has always based its sophistication on gloss, weight, glossy finishes... But the ecological awareness of consumers is helping to modify designs towards a more austere and respectful approach that focuses on quality and storytelling. Of the brand.
What are your goals for this year 2023?
• Offer the best packaging solutions for our customers.
• Include new sustainable materials, which help our productions to always be 100% sustainable.
• The continuous improvement of work processes and methodology.
• Work honestly and transparently with our customers, workers and collaborators, complying with current regulations.
• Continue putting passion, effort and dedication into each and every one of our packaging projects. Keep believing in what we do and how we do it.
