The Laughing Cow®, the iconic brand of cheeses, celebrates its centenary with a limited edition packaging.
This package was initially available only in United States, but now it can be found globally. It is linked to a solidarity action: La Vaca que Laugh has partnered with NGOs in more than 30 countries worldwide; in the US, has allocated $ 75,000 to support non-profit programs of The Comedy Cures Foundation, helping to provide therapeutic entertainment and laughter to children and adults living with illness, depression, trauma, and disabilities.
“Inspiring people to choose to laugh at their lives, which has been at the core of The Laughing Cow brand for the past 100 years. During February and March, fans can have their friends and family share their laughs with us for a good cause. Zach fatla, Brand Director of The Laughing Cow USA.
En Spain, La Vaca que rirá, a brand belonging to Grupo Bel, celebrates its centenary with a campaign in which it proposes that laughter is a superpower that works and the company once again collaborates with the Theodora Foundation to help the work of Doctors Smile, who visit children's hospitals across the country bringing laughter to the little ones.
