piggy houses renews its image and launches its new website, to celebrate its 325 years of history.
The graphic transformation pursues an aesthetic more in line with the brand, premium and creative. This step forward for the firm coincides with its incorporation into the Fedrigoni Group in a commitment to growth and expansion within a solid group.
El new logo de Guarro Casas is modernized in typography, going from Trebuchet MS to Cera Pro, as a reflection of the resurgence of paper today as a sustainable material for the future. In addition, it seeks a better coexistence with the digital environment, in which the company is very active, and a more timeless character, much more akin to the trend pursued by the big luxury packaging brands.
In its imagotype, a recognizable image has been created, where the full logo is transformed into the G of the name of the paper company and, in turn, merges with the iconic object of its activity: a reel of paper. To this is added the golden ratio in which the sheet is scaled, which, in addition to fulfilling this aesthetic function, is a link with the designers, since it is a reference element for them. In this way, the firm makes clear its commitment to approach its most creative public through a material that allows you to open your mind and play with its wide possibilities.
To reinforce the modernization of the firm, Guarro Casas remembers the seal of its excellence through tradition: under the rolled folio of recalca paper that has been in business since 1698. A date that translates into 325 years of history, which began when it was established as first paper mill in Spain.
A boutique to find the ideal paper for each project
Coinciding with this image renewal, the coating paper manufacturing company launches a new web. Its main novelty is the 'paper boutique', a much more complete premium materials store with advanced search filters (according to range, application, type of printing, handling, type of material, type of finish, embossing, size, color or grammage)
In addition, with the aim of accompanying the purchase process and guiding the user for the best selection of paper, each product in the boutique has complete and intuitive technical sheets, which simplify aspects such as the applications of the material consulted, the finish, the manipulations that can be applied to it, the colors available, its sustainability specifications and all its technical data.
To these documents the 'expert's corner' is added: the firm's technicians or experts present each of the ranges in detail. This accompaniment of visitors to choose the ideal material for each project is complemented by a space for exchanging knowledge about paper. The firm has reinforced its 'Creative Blog', which it updates throughout the year with specialized content for in-depth knowledge of paper, its applications and its possibilities; as well as creative trends and interviews with design references.
Similarly, it includes more information on the company's sustainability, one of the prevailing concerns (and requirements). A concern that becomes a bet of the firm, which in recent years has launched recycled paper with the Greenluxe range and alternative materials to PVC with Novaflex.
One of the mottos that has accompanied Guarro Casas in these years of travel is that 'paper is alive', as it evolves over time and through interaction with the environment. In today's highly connected world, digital platforms are also connected, and for this reason the firm has sought a website that integrates with its other communication channels so that it is always in constant change.
