The fly behind the ear

23th October 2023

Miguel Diez

The fly behind the ear It is the new wine from Grupo Moga. The design studio Miguel Diez has made the naming and label design.

A Ribera del Duero red oak with 10 months in barrel. An elegant wine with which to offer your customers a great pairing to accompany any type of meat, Iberian sausages, roast lamb and suckling pig, rice with meat, small game, cheeses...

For the naming, they looked for a name that would attract attention and arouse some curiosity. That he would leave the client “with the fly behind his ear” when the sommelier offered it to him.

They made an illustration of the back of a woman's head in black/white and, to simulate hair, they chose Avery Dennison's Fasson Fibers Look paper, which has thick polyester and cellulose fibers embedded randomly.

To stand out and contrast with the dark mood of the bottle, capsule and illustration set, they added the silhouette of a small fly just behind the ear in shiny gold stamping.

Printed in Coreti.

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