zumex, world leader in fruit and vegetable juicing technologies, has signed a strategic alliance with the investment fund Capital Column to accelerate its international growth and increase its penetration in key markets. Columna Capital will become the first institutional investor and majority shareholder of Zumex and will work alongside the founder, Víctor Bertolín. Zumex is the only independent company of considerable size left in the sector on a global scale.
Founded in 1985, Zumex has consolidated its position as a world leader by developing and marketing a wide range of premium technologies for the foodservice and retail segments in more than 100 countries worldwide. The company specializes in solutions that provide freshly squeezed orange juice as an alternative to other less healthy beverages. “The association with Columna Capital represents the beginning of a new chapter in the history of Zumex, since the company will benefit from Columna's solid financial support, its entrepreneurial culture and its extensive experience in growth projects,” he noted. Victor Bertolin, founder of the company, who added that “this strategic alliance will accelerate our expansion plans, strengthen our operational excellence, increase our ability to tackle more ambitious projects and take advantage of new growth opportunities worldwide.”
Promotion of the business plan
The entry of Columna Capital will bring with it a boost to the 5-year strategic business plan focused on international expansion, greater penetration in current markets and greater focus on the retail market. “The plan will include the consolidation of the leadership position in the retail market, the launch of the new generation of juicers, operational excellence and a clear focus where the customer remains the center, which will allow us to better respond to the needs of the customer. market,” said the head of Zumex.
Victor Bertolín will continue to be fully involved in the day-to-day running of the business, ensuring the continuity of management and the entrepreneurial culture during this new phase of Zumex's development.
“We are delighted to partner with Víctor Bertolín and Zumex on this exciting journey. Zumex's outstanding team and its capacity for innovation, together with its ability to offer the best value proposition to its clients, will be key to consolidating its leadership position worldwide," he noted. Jaime Bachs Lobo, responsible for the operation and principal at Columna Capital. In the same way, Michael Tose, partner of Columna Capital, added that “For almost 40 years, Victor has made Zumex the world leader in fruit and vegetable juicing solutions and is proud to support Zumex in the next phase of its development; We will leverage our extensive experience in partnering with pioneering entrepreneurs to accelerate the company's international growth.".